Search Results
Showing results 1 to 20 of 51.
Article
An interrupted time series evaluation of the Testing Makes Us Stronger HIV campaign for black gay and bisexual men in the United States
November 02, 2018
Chapter
Awareness of misinformation in health-related advertising: A narrative review of the literature
January 24, 2018
Scholarly Report
Preconception health social marketing plan
November 01, 2012
Article
The effects of guilt-appeal intensity on persuasive and emotional outcomes: The moderating role of sponsor motive
July 01, 2017
Scholarly Report
Risk and benefit perception scale development focus group summary report
July 01, 2013
Article
Intentions and beliefs about getting tested for STDs: Implications for communication interventions
December 01, 2011
Article
Physician response to contextualized price-comparison claims in prescription drug advertising
August 01, 2017
Article
Entertainment tonight? The value of informative TV news among U.S. viewers
July 01, 2008
Article
Testing Makes Us Stronger™: Evaluating the correlation between exposure and intermediate outcomes targeted by the campaign's messages
January 01, 2019
Article
Physician perceptions of the FDA’s Breakthrough Therapy designation: An update
February 03, 2022
Article
An empirical procedure to evaluate misinformation rejection and deception in mediated communication contexts
February 01, 2022
Article
Shame-free guilt appeals: Testing the emotional and cognitive effects of shame and guilt appeals.
September 01, 2013
Article
Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV ads
September 01, 2020
Article
Patient understanding of oncology clinical trial endpoints in direct-to-consumer television advertising
July 05, 2023
Article
Professional online community membership and participation among healthcare providers: An extension to nurse practitioners and physician assistants
December 01, 2016
Article
Attention to and distraction from risk information in prescription drug advertising: An eye-tracking study
November 10, 2017
Article
Communicating quantitative risks and benefits in promotional prescription drug labeling or print advertising
May 01, 2013
Article
Data-informed strategies for HIV risk and prevention among gay and bisexual men: Age related differences in emerging adults
February 01, 2017
Article
Detecting and reporting deceptive prescription drug promotion: Differences across consumer and physician audiences and by number and type of deceptive claims and tactics
November 10, 2022
Article
Defining and measuring scientific misinformation
May 05, 2022