Search Results
Chapter
What is social marketing?
December 01, 2011
Article
Navigating the central tensions in research on at-risk consumers: Challenges and opportunities
June 01, 2011
Chapter
What is social marketing?
September 01, 2011
Article
Transformative social marketing: Co-creating the social marketing discipline and brand
January 01, 2012
Chapter
Social models for social marketing: Social diffusion, social networks, social capital, social determinants and social franchising
March 01, 2011
Chapter
Social models for social marketing
March 01, 2011
Chapter
Health communication and health information technology: Priority issues, policy implications and research opportunities for Healthy People 2020
November 01, 2011
Chapter
Design thinking, demarketing and behavioral economics: Forecasting interdisciplinary growth in social marketing
March 01, 2011
Chapter
Design thinking, behavioural economics and social marketing
March 01, 2011