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Navigating the central tensions in research on at-risk consumers: Challenges and opportunities
Pechmann, C., Moore, E. S., Andreasen, A. R., Connell, P. M., Freeman, D., Gardner, M. P., Heisley, D., Lefebvre, R., Pirouz, D. M., & Soster, R. L. (2011). Navigating the central tensions in research on at-risk consumers: Challenges and opportunities. Journal of Public Policy & Marketing, 30, 23 - 30.
