Search Results
Article
Transformative social marketing: Co-creating the social marketing discipline and brand
January 01, 2012
Chapter
What is social marketing?
December 01, 2011
Chapter
Health communication and health information technology: Priority issues, policy implications and research opportunities for Healthy People 2020
November 01, 2011
Chapter
What is social marketing?
September 01, 2011
Article
Navigating the central tensions in research on at-risk consumers: Challenges and opportunities
June 01, 2011
Chapter
Social models for social marketing: Social diffusion, social networks, social capital, social determinants and social franchising
March 01, 2011
Chapter
Social models for social marketing
March 01, 2011
Chapter
Design thinking, demarketing and behavioral economics: Forecasting interdisciplinary growth in social marketing
March 01, 2011
Chapter
Design thinking, behavioural economics and social marketing
March 01, 2011