Jennifer C. Duke

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Exploring differences in youth perceptions of the effectiveness of electronic cigarette television advertisements

Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign

A Randomized trial of the effect of e-cigarette TV advertisements on intentions to use e-cigarettes

Using mass media campaigns to reduce youth tobacco use: A review

The effect of exposure to media campaign messages on adult cessation

Impact of a US antismoking national media campaign on beliefs, cognitions and quit intentions

Electronic cigarette and traditional cigarette use among middle and high school students in Florida, 2011–2014

Impact of a U.S. antismoking national media campaign on beliefs, cognitions and quit intentions

The impact of a state-sponsored mass media campaign on use of telephone quitline and web-based cessation services

Maximizing the impact of digital media campaigns to promote smoking cessation: A case study of the California Tobacco Control Program and the California Smokers’ Helpline

Traditional and innovative promotional strategies of tobacco cessation services: A review of the literature

The influence of antismoking television advertisements on cessation by race/ethnicity, socioeconomic status, and mental health status

Exposure to electronic cigarette television advertisements among youth and young adults

The influence of antismoking television advertisements on cessation by race/ethnicity, socioeconomic status, and mental health status.

The use of social media by state tobacco control programs to promote smoking cessation: A cross-sectional study

The impact of cessation media messages on cessation-related outcomes: Results from a national experiment of smokers

Methodological considerations in analyzing Twitter data

Perceived Effectiveness of Cessation Advertisements: The Importance of Audience Reactions and Practical Implications for Media Campaign Planning

Using web panels to understand whether online ad exposure influences information-seeking behavior

Promotion of smoking cessation with emotional and/or graphic antismoking advertising