Where does corporate innovation go from here?

Abstract

We can date the beginning of an intense corporate focus on innovation to 1997 when Steve Jobs returned to Apple and Clayton Christensen published The Innovator’s Dilemma.

As the pace of change accelerates, what will the next innovation era demand?

If Jobs is the avatar for the last 20 years of innovation, what’s important for the next 20?

Jeffrey Phillips suggests that five factors will matter:
•Speed and agility in your innovation approach
•Trendspotting and foresighting to identify emerging opportunities
•Active engagement in the broader innovation ecosystem
•A competent and well-communicated innovation process
•A corporate culture that embraces innovation