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The unintended consequences of disclosure: The impact of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation
Byrne, S., Guillory, J. E., Mathios, A., Avery, R., & Hart, S. (2012). The unintended consequences of disclosure: The impact of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation. Journal of Health Communication, 17, 1119-1137.
