Race and gender moderation of the relationship between cessation beliefs and intentions: is race or gender message segmentation necessary in anti-smoking campaigns?

Sarah Angela Parvanta; Sarah Angela Parvanta; L Gibson; M. Moldovan-johnson; Usha G Mallya; Robert C. Hornik

Race and gender moderation of the relationship between cessation beliefs and intentions: is race or gender message segmentation necessary in anti-smoking campaigns?

Parvanta, S., Gibson, L., Moldovan-johnson, M., Mallya, G., & Hornik, R. C. (2013). Race and gender moderation of the relationship between cessation beliefs and intentions: is race or gender message segmentation necessary in anti-smoking campaigns? Health Education Research, 28(5), 857-868. https://doi.org/10.1093/her/cyt067

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