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Marketing of e-cigarettes to vulnerable populations
An emerging social justice issue
Fallin-Bennett, A., Aleshire, M., Scott, T., & Lee, Y. O. (2019). Marketing of e-cigarettes to vulnerable populations: An emerging social justice issue. Perspectives in Psychiatric Care, 55(4), 584-591. Advance online publication. https://doi.org/10.1111/ppc.12366
PURPOSE: To describe the practice of e-cigarette marketing to vulnerable populations and to suggest strategies to help reduce e-cigarette use.
CONCLUSIONS: E-cigarette companies target vulnerable populations through civil rights, freedom marketing, and advertising strategies, which may perpetuate continued tobacco disparities in these populations.
PRACTICE IMPLICATIONS: Health care providers have the responsibility as social justice advocates to engage in efforts to reduce e-cigarette use among vulnerable populations. We must increase knowledge, education, and training specific to e-cigarettes. Awareness of marketing strategies related to vulnerable populations is necessary to develop and implement counter strategies.