RTI uses cookies to offer you the best experience online. By clicking “accept” on this website, you opt in and you agree to the use of cookies. If you would like to know more about how RTI uses cookies and how to manage them please view our Privacy Policy here. You can “opt out” or change your mind by visiting: http://optout.aboutads.info/. Click “accept” to agree.
Lessons on focus group methodology from a science television news project
Southwell, B., Blake, SH., & Torres, A. (2005). Lessons on focus group methodology from a science television news project. Technical Communication, 52(2), 187-193.
Highlights guidelines for focus group implementation and caveats for interpreting data from such efforts Discusses a formative evaluation undertaken for a television news project to understand how some people respond to science news stories
