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The delivery of “cradle to grave” services is a hallmark of Swedish social welfare policy, but changes in the political and economic climate of Sweden since the early 1990’s have created a demand for reform to improve efficiency and responsiveness of public services. This article analyzes the context in which privatization has been introduced in Swedish elder care. Particular aspects of Swedish social policy moderate the benefits commonly attributed to the privatization of public services in other countries, such as cost-savings, efficiency gains, and consumer choice. In addition, there are also potential negative consequences, such as decreased access to and quality of services. Moreover, privatization does not fit neatly into the existing bureaucratic and regulatory structure of the Swedish social service sector. If Swedish policymakers pursue further privatization of elder care and other social services, they must recognize the necessary trade-offs with regard to changing traditional social welfare policy