Getting busy doing the right things: A review of Public Health Branding, Evans, WD adn Hastings, G (Eds.)

Abstract

Many people in public health use the terms ‘brand’ and ‘branding’ to mean a logo, tagline and consistent ‘look and feel’ to their materials. Yet, brands are much more than that. Our understanding of brands and branding has evolved from logos to icons and avatars; taglines to conversations and relationships; mnemonic devices to associations; individual consumers to tribes and building communities; from differentiation to cultural grounding; and from frivolous to social object. More importantly here is, starting with a session at the 2003 Innovations in Social Marketing Conference that focused on the question, ‘Is there a role …