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Cross-Cultural comparison of focus groups as a research method
Sha, M., Park, H., Pan, Y., Park, H., & KIm, J. (2020). Cross-Cultural comparison of focus groups as a research method. In M. Sha, & T. Gabel (Eds.), The essential role of language in survey research (pp. 151-180). RTI Press. https://doi.org/10.3768/rtipress.bk.0023.2004
In Part II: Survey Questionnaire Development and Implementation
The validity of inferences drawn from focus groups rests on the verbal interaction between the focus group moderator and participants. When the focus group method is applied to research studies conducted in languages other than English, researchers need to make cultural and linguistic adaptations appropriate for the target population to maximize the effectiveness of the focus groups. However, there is a scarcity of research literature examining how focus groups perform in non-English languages, especially in Asian languages.