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Bringing 5 A Day consumers into focus: qualitative use of consumer research to guide stratgic decision making
Loughrey, K., Balch, K., Lefebvre, R., Doner, L., Johnston, C. H., Eisner, E., & Hadley, L. (1997). Bringing 5 A Day consumers into focus: qualitative use of consumer research to guide stratgic decision making. Journal of Nutrition Education, 29, 172 - 177.