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The importance of breast feeding for child nutrition, health and cognitive development and prevention of some noncommunicable diseases is well established in both developing and developed countries. Maternal health benefits as well in the form of reduced risk of breast feeding, ovarian cancer, cardiovascular disease, type-2 diabetes and postpartum weight loss. Because of these benefits, breast feeding should be promoted as a cultural and behavioral norm rather than as interchangeable with formula feeding. Breast feeding increases when policy and programs are in place to support this behavior.
