Jane Allen

Jane Appleyard Allen is a Senior Analyst in the Center for Communication and Media Impact at RTI International. She has 25 years of experience evaluating state and national public education campaigns, conducting formative research for campaign message development, and conducting research to understand consumer perceptions of cannabis and tobacco products and policies. Ms. Allen is interested in unintended effects of public policy, research to reduce racial inequities in health-related outcomes, and research to advance equity in the context of cannabis policy.

Ms. Allen led the evaluation of the Colorado Department of Public Health and Environment’s Retail Marijuana Education Program and is currently evaluating Colorado’s Forward Together campaign. Her media campaign experience also includes the FDA’s The Real Cost campaign, the national truth campaign, and the National Youth Anti-drug Media Campaign.

In collaboration with RTI’s Racial Justice and Equity Program and RTI’s Black Employee Resource Group, Ms. Allen facilitates trainings that prepare participants to understand and work effectively to dismantle anti-Black systemic racism. Ms. Allen has coauthored 48 peer-reviewed journal articles, is the first author of two book chapters, and has contributed to numerous other scientific publications.