Casey Horvitz

Casey Horvitz is a research communications analyst with expertise applying technology-based and communications interventions for tobacco cessation, diabetes self-management, HIV prevention and care, chronic disease, and sexual health. During her decade of experience, Casey has implemented qualitative and mixed methods research, including leading in-depth interviews and focus groups, literature reviews, and qualitative analyses. 

Casey has contributed to projects funded by the National Institutes of Health (NIH), U.S. Food and Drug Administration, Centers for Medicare and Medicaid Services, and Centers for Disease Control and Prevention (CDC). Most recently, Casey served as a research public health analyst on multiple CDC-funded projects that tested communication methods and messages for diabetes prevention, e-cigarette use prevention among youth, and HIV prevention. In addition, since 2023, she has been the Engagement Lead for the CDC.gov Content Optimization and Cleanup project, working to help CDC streamline its website content creation, management, and delivery processes to meet the needs of its audience better. Casey has helped manage all aspects of preparing the website for relaunch, including providing support with project management and recommendations for content strategy, clear communication, and content development and maintenance processes. She also assigned and managed the workload for the team of content strategists and writers and facilitated communication between RTI and CDC.

As the research public health analyst and recruitment co-lead for the All of Us Research Program—for which RTI serves as an Engagement and Retention Innovator—Casey worked with other consortium members and awardees to research, deliver, and evaluate multicultural, experiential learning engagements for communities and providers.

She has additional skill and training in message testing, plain language, campaign evaluation, and stakeholder and community engagement strategies in diverse settings. Casey is particularly passionate about engaging with and supporting underserved communities (e.g., LGBTQ+ populations), as well as youth and other groups who are underrepresented in research. 

Before joining RTI, Casey worked in UNC Chapel Hill’s Behavior and Technology lab, engaging youth at risk of or infected with HIV in technology-based behavior change interventions to promote testing, PrEP uptake, and disclosure.