National Conference on Health Communication, Marketing, and Media 2023

The National Conference on Health Communication, Marketing and Media’s (NCHCMM’s) mission is to advance the practice of public health communications. Join RTI International at the conference in Atlanta, July 19-21, to share and learn innovative approaches to enhance our cumulative impact in the field of health communication, marketing, and media.

Presentations at NCHCMM

Spotlight Session | Better Together: Collaborating and Communicating with Healthcare Workers to Improve Public Health
July 20, 1:30 PM - 3:00 PM ET
Presenters: Jennifer Bitticks, BA; Jenna Frkovich, MPH; Shari Lambert, BA; Jon Poehlman, PhD

Healthcare workers are both an important audience for and messenger of public health information. Communicating public health information to healthcare workers requires effectively identifying audiences, understanding their communication preferences, and creating content that is engaging, informative, and tailored to their needs and interests. This three-part spotlight session will review strategies for communicating with this target audience and attendees will learn:

• strategies for effectively planning and conducting paid and owned media outreach to healthcare workers; 

• effective practices used in designing engaging trainings for healthcare workers; 

• to use storytelling to improve social media engagement with healthcare workers.  

Workshop | Beyond Plain Language: Creating Materials for People with Intellectual and Developmental Disabilities and Literacy Limitations
July 18, 2:00 PM - 5:00 PM ET
Presenters: Linda Squiers, PhD; Molly Lynch, MPH; Sidney Holt, PhD; Kathleen Walker (CommunicateHealth)

Poster | Using Social Media Advertising to Reach Youth for Tobacco Prevention Campaigns
July 19, 3:00 PM ET
Presenter: TJ Bukowski

Panel | Harnessing the Power of Social Media as a Research Tool for More Impactful Audience Engagement  
July 19, 4:00 PM ET
Presenters: Stephanie McInnis, MA; Stephanie Lane, MA; Jenna Frkovich, MPH; Schuyler DeBree

Panel | The (imperfect, messy, urgent) Work of Centering Equity in Health Communication Research and Practice: Stories from the Field
July 20, 4:00 PM ET
Presenters: Daniela Pineda, PhD; Stacy Robison (CommunicateHealth); Sula Hood, PhD; Kinetra Joseph (CDC Foundation)

Poster | Semblie: A Web-Based Platform for Building, Testing, and Deploying Digital Health Interventions
July 20, 3:00 PM ET
Presenter: Laura Wagner, MPH