Jennifer C. Duke

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Perceived Effectiveness of Cessation Advertisements: The Importance of Audience Reactions and Practical Implications for Media Campaign Planning

The impact of EX (R) results from a pilot smoking-cessation media campaign

Perspectives from the front lines of tobacco control

An 'explosion' of youth exposure to e-cigarette TV ads

Antismoking media campaign and smoking cessation outcomes, New York State, 2003-2009

A Randomized trial of the effect of e-cigarette TV advertisements on intentions to use e-cigarettes

The new Joe Camel? E-cigarette ads spook anti-smoking activists

E-Cigs on the airwaves

Increasing youths' exposure to a tobacco prevention media campaign in rural and low-population-density communities

The impact of national smoking prevention campaigns on tobacco-related beliefs, intentions to smoke and smoking initiation: Results from a longitudinal survey of youth in the United States

Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 results of the VERB campaign

Increasing exposure to a youth tobacco prevention media campaign in rural and low population density communitites

Physical activity levels among children aged 9-13 years - United States

Cost-effectiveness analysis of the real cost campaign's effect on smoking prevention

Exploring differences in youth perceptions of the effectiveness of electronic cigarette television advertisements

Methodological considerations in analyzing Twitter data

Hollywood Quits-Behind the Scenes of a Hollywood-based Smoking Cessation Program

Reported exposure to pro-tobacco messages in the media: Trends among youth in the United States, 2000–2004

The impact of EX: Results from a pilot smoking-cessation media campaign

Evidence of the real-world effectiveness of public health media campaigns reinforces the value of perceived message effectiveness in campaign planning