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Effects of animation and rotoscoping in direct-to-consumer rx tv advertising how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
December 01, 2021
Article
Superimposed text size and contrast effects in direct-to-consumer television advertising: Which presentation format is best for Rx drug messaging to consumers?
June 01, 2021
Article
Development and validation of prescription drug risk, efficacy, and benefit perception measures in the context of direct-to-consumer prescription drug advertising
May 01, 2021
Article
Correction to: Predictors of willingness to get a COVID-19 vaccine in the U.S
April 26, 2021
Article
Predictors of willingness to get a COVID-19 vaccine in the U.S.
April 12, 2021