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Generating (and not just experiencing) talk about science: Perceived understanding, active conversing and information flow
Hwang, Y., & Southwell, B. (2008). Generating (and not just experiencing) talk about science: Perceived understanding, active conversing and information flow. Journal of Communication Studies, 1(3-4). http://www.marquettejournals.org/images/JCSVol1No3-4.pdf