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Was campaign exposure associated with HIV testing behavior among black gay and bisexual men?
Habarta, N., Boudewyns, V., Badal, H., Johnston, J., Uhrig, J., Green, D., Ruddle, P., Rosenthal, J., & Stryker, J. E. (2017). CDC'S Testing Makes Us Stronger (TMUS) campaign: Was campaign exposure associated with HIV testing behavior among black gay and bisexual men?AIDS Education and Prevention, 29(3), 228-240. https://doi.org/10.1521/aeap.2017.29.3.228
This study assessed exposure among Black gay, bisexual, and other men who have sex with men (BMSM) to a communication campaign, Testing Makes Us Stronger (TMUS), and its association with HIV testing to determine campaign effectiveness. Data from an online survey (N = 3,105) were analyzed using propensity score weight-adjusted logistic regression to examine the effect of exposure on HIV testing. Among BMSM aged 18-44 (n = 702), 43.2% reported TMUS exposure. The majority of those exposed were aged 25-34 (54%), HIV-negative (65%), and had some college education (87%). TMUS exposure was associated with reported increased HIV testing behaviors at 6- and 12-month frequencies. Communication campaigns with clear implementation strategies, focused objectives, and online and event presence can be associated with longer-term outcomes such as HIV testing.
