Health Communication and Marketing: Expertise
Formative, Process, and Outcome Evaluation
We help clients develop and assess the overall effectiveness of their interventions. Our capabilities include
- Situational and environmental analysis to examine the influence of organizational, community, and policy factors on health behavior
- Evaluation design and development of logic models
- Ethnographic research, observation, focus groups, dyads, triads, in-depth interviews, case studies, and other qualitative methods
- Survey development and implementation, multivariate modeling, secondary data analyses, and other quantitative methods
Message and Materials Development
Our creative design services ensure that information is effectively and attractively presented for the appropriate target audience. Drawing on our formative research, we develop messages and materials for print, video, web, broadcast, and interactive formats. We specialize in
- Publications planning and development
- Science and health translation and writing for lay audiences
- Content designed for web and social media channels
- Graphic design, photography, and illustration
- Script writing for audio and video products
- Materials designed for low-literacy populations
Intervention Design and Implementation
We work with clients to carefully select message channels and intervention strategies, including mobile technology, podcasts, interactive forums, and other emerging technologies. We design interpersonal and group interventions in community, clinical, and organizational settings and advise clients on branding and identity strategies.
Implementation and Dissemination Expertise
We provide a full range of services to implement broad-based communication programs, including public affairs; partnership development; media relations; product development; and the dissemination of messages, information, and products through multiple channels (e.g., print, web, social media, conferences, and resource centers).
We assist organizations in developing messages and in developing relationships with the media and partner organizations. Our specialists can
- Establish working and collaborative partnerships with constituent and stakeholder organizations on national, state, and local levels
- Create effective speeches that convey ideas and engage the target audience
- Plan and manage press conferences and briefings
- Develop, pitch, and place stories
- Develop and maintain targeted trade press and general media lists for research to promote educational initiatives
Web Design, Management, and Marketing
Our web and content experts provide full-service web development, maintenance, and design. We apply our expertise to expanding web marketing strategies, including
- Integration of websites with emerging social media and mobile technologies
- Usability testing and Section 508 compliance
- Search engine optimization and online branding
- Development of collaborative technologies
Resource Centers
We design, implement, and manage full-service programs that can serve as a focal point for the dissemination of information and products, as well as provide outstanding customer service in assisting constituents, stakeholders, and target audiences. Services include
- Inquiry response by phone, e-mail, web, and mail; tracking and analysis
- Order fulfillment, inventory management, and data warehousing
- Development of supporting knowledge management systems
- Contact and mailing list management
Conference and Exhibit Management
Our communication experts plan and manage meetings and conferences, both live and virtual, of all sizes on behalf of our clients. Our team can manage all pre- and post-conference and onsite support tasks, and logistics. Additionally, we
- Conduct speaker recruitment and logistics
- Create promotional materials to increase attendance and highlight special events or products
- Develop materials such as logos, signs, and program booklets for pre-event marketing
- Offer exhibit management services, including booth planning and design, logistics, staffing
