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James Hersey
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James C. Hersey

Senior Research Psychologist

James Hersey, PhD, is a senior research psychologist with more than 30 years of experience in designing and analyzing the evaluation of health, nutrition, and health promotion programs and social marketing campaigns. He has directed a series of evaluation projects of health communications and social marketing programs including national, state, and local programs in tobacco control, nutrition, obesity, and prevention of chronic disease. Projects have included evaluations of Supplemental Nutrition Assistance Program (SNAP) education in seven states, an evaluation of the cost-effectiveness of public education for adult immunization, and an evaluation of programs designed to prevent complications associated with diabetes.

Education

PhD, Developmental Psychology, University of Michigan; MS, Psychology and MA, Sociology, University of Michigan; BS, University of Maine.

Publications

Effects of front-of-package and shelf nutrition labeling systems on consumers — Nutrition Reviews
Hersey, J.C., Wohlgenant, K.C., Arsenault , J.E., Kosa, K.M., & Muth, M.K. (Jan 2013)
Initiation with Menthol Cigarettes and Youth Smoking Uptake — Addiction
Nonnemaker, J., Hersey, J., Homsi, G., Busey, A., Allen, J., & Vallone, D. (Jan 2013)
A novel approach to selecting and weighting nutrients for nutrient profiling of foods and diets — Journal of the Academy of Nutrition and Dietetics
Arsenault , J.E., Fulgoni, V.L., Hersey, J.C., & Muth, M.K. (Dec 2012)
Commentary on O'Connor et al. (2012): Planning to effectively ban menthol cigarettes — Addiction
Hersey, J. (Jul 2012)
The value of partnerships in state obesity prevention and control programs — Health Promotion Practice
Hersey, J., Kelly, B., Roussel, A., Curtis, L., Horne, J., Williams-Piehota, P., et al. (Mar 2012)
View all publications by James C. Hersey

Expertise

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